Survey Says… Art Can Help Broaden the Public Conversation on Climate Change

Art and science are two different disciplines, but it is exciting when they work together. This week, I will be presenting a poster titled “Art Can Help Broaden the Public Conversation on Climate Change” at the 105th Annual Conference of the College Art Association in New York City. This is the same presentation that I made at the Annual Meeting of the American Meteorological Society last month, where it received a positive response and sparked a number of interesting conversations.

Building on the qualitative aspect of my talk, “The Art and Science of Climate Change”, this poster project quantified the influence climate-art has on people’s opinions. As Lord Kelvin said, “When you can measure what you are speaking about, and express it in numbers, you know something about it…”

Using Survey Monkey, I conducted a national poll where participants were asked comparison questions about the influence of traditional graphs vs. artistic interpretations of climate change. The graphs were sourced from the IPCC’s fifth assessment report and the artwork came from both photojournalists and conceptual artists.

When compared to a graph, the different styles of art received different reactions. On average, however, a significant number of the participants (34%) related more to the issues of climate change via art than through traditional charts and graphs. Overall, 64% of participants said art had changed the way they thought about a subject in the past.

These results show art to be a powerful tool of communication that helps to broaden the public conversation on climate change. They also highlight the fact that a variety of visual outreach methods are needed to reach the entire population on this critical issue that affects us all in one way or another.

The survey shows art can help broaden the public conversation on climate change. Credit: The Weather Gamut.

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About Melissa Fleming

Melissa Fleming is an environmental communicator and visual artist working at the intersection of art and science. She is passionate about exploring, learning, and sharing information about the natural world. She has presented her interdisciplinary work in a variety of mediums at venues and conferences around the world.